New brand design for Reinvent, the first Brazilian consultancy that uses artificial intelligence to revolutionize your investment experience.

Ravena is a versatile serif typeface that draws inspiration from the legacy of transitional typefaces, infusing it with a contemporary approach characterized by straight and geometric terminals, as well as a flowing calligraphic touch. Ravena typeface offers a range of options with distinctive weights, providing flexibility for various design applications.

All Will Be Forgotten (AWBF) is a nonprofit organization dedicated to raising awareness about mental health, addiction, and suicide in Qatar. The organization is focused on creating a supportive community while also investing in providing resources and support for individuals and families affected by mental illness. With the goal of educating the public about mental health and reducing the stigma associated with these issues, the organization has implemented a rebranding process to enhance its impact and communication effectiveness. Centered on these critical matters, the rebranding opens the doors to an immersion of each individual's perception. The concept of the "Doors of Perception" serves as a bridge between our vision and reality. By entering it, we gain access to an understanding of our inner selves, subsequently leading to a transformation in our reality. The visual approach uses these doors as containers for images, metaphors, and emotions, while practical graphics aid in the understanding of mental health processes.

Project done under the direction of Tilman Solé (Mucho). “Jungle is a creative ecosystem born from the power of collaboration, where creativity thrives. Offering a comprehensive range of services and expert teams, they tackle every creative challenge, from advertising to future and product design” - Full project and description here.

Visual identity concept for handmade shoes and online fashion trend store based in São Paulo, Brazil. Papatto offers ideas from the universe of handmade shoes in a custom way: different production techniques, materials, care tips or purchase guidelines.

InPlainSight. Project in collaboration with Javier Lopez. The project was born when thinking about how we consume information. The statistics are very clear on how younger people never go to traditional media sites and instead get all their news from social media and how misinformation is being shared on such platforms. Currently, all these platforms are trying to find ways of stopping misinformation in different ways but ultimately all the alerts are in written text, so it's easy to misinterpret or even ignore those claims. As designers, we think that by creating a bold visual system we can make that misinformation more obvious. Looking at all the disinformation techniques and categorising them into 5 categories we developed a browser that would react changing shape when showing any content misinforming. We also created InPlainSight’s visual identity, website, and a printed publication and exhibition exploring the history and techniques of disinformation. The project was awarded a Bronze Laus at The ADG Laus Awards for Graphic Design and Visual Communication organised by ADG-FAD, Art Directors and Graphic Designers' Association.

Project done under the direction of Tilman Solé (Mucho).
“TheEggLab, a brunch hot-spot in Barcelona’s Sant Antoni neighbourhood, known for its yummy offerings. The goal was to blend the playful aspect of fast food with the superb quality of gourmet cuisine from all corners of the globe, aiming for each dish to be a memorable experience” - Full project and description here.

Master's conceptual project initially designed at Elisava, Barcelona School of Design and Engineering. The exhibition explores the reading of the constructivist avant-garde from a Western perspective. The graphic system is the combination of the Cyrillic and Latin alphabets incorporated in typographic compositions.

Project done under the direction of Diego Córdova and Marti Canillas (Córdova Canillas). "Under the leitmotiv of “Fresh blood”, VEIN Magazine is the new independent publication for girls of reference in Spain. A source of inspiration, developing trend maps, interviewing young creatives and also profiles with more than proven experience. Fashion, art, objects of desire, interviews, still lifes, beauty... A publication with more than 350 pages produced in Barcelona and with more than 500 distribution points in EURO" - Full project and description here.

Project designed under the direction of Fabio Prata and Flávia Nalon (ps.2 arquitetura + design). "The Museu do Ipiranga, specialised in history and material culture, is the oldest public museum and one of the most visited in the city of São Paulo. Located on top of Ipiranga hill, it marks the place where Dom Pedro I proclaimed the independence of Brazil. After 9 years closed due to serious structural problems, the Museu do Ipiranga reopens fully restored, modernized and expanded" - Full project and description here.

The denomination of the Brutalism, at first, originated from the French translation, ‘Béton-Brut’ – which means ‘raw concrete’. However, the attempt to explore new methodologies and materials has resulted in many controversies about its definition and characteristics, although it is still an ideal aesthetic as an unresolved visual. This project was developed from a visual research and critical texts referring to the history of brutalism in architecture, seeking a re-reading of its materiality, significance and spatial-temporal condition.

Project done under the direction of Fabio Prata and Flávia Nalon (ps.2 arquitetura + design). "This year’s report follows the new strategic positioning of ANFACER, which establishes new attributes for the Ceramics of Brazil brand, in order to strengthen the Brazilian product in the international market"- Full project and description here.

Design-wise, Pedro incorporates the fluid movements of playing tennis into the design. With a hint of “the aura of the 70s” as well a modern touch, the project brings classic design and the post-modern subtly together. “This project explores the meeting of the human and the brand, the product with the lifestyle and the advertising with the design,” says Pedro, on this self-initiated project which has become “very special to [him]”. - Check it out my It's Nice That interview in 2019.

This project is a collaborative jazz festival focused on the new unfolding of architecture and urbanism. They are constituted in this lectures, courses, workshops, debates, expositions, interventions and live sessions. All activities designed to create an interpretive community about the cause that the festival proposes: a pure development on social planning, where all of us can be the main agents intervening in our spaces. Undergraduate final project at Belas Artes | São Paulo. Thesis advisor: Jo S. Souza / Collaborations: Giovanna Pirovani, Arturo A.C., Rafael Vizoná, Lucas Chedas.

Selected posters between 2018 and 2020. Most of them express musical, political, sociological or purely graphic themes.